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SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

url>http://www.veoh.com/static/swf/veoh/SPL.swf?videoAutoPlay=0&permalinkId=yapi-3fJHEH6NDno 510,498Start With A Movie About SEO! New to SEO? Why not take three minutes and watch our video introduction to search engine optimization? It’ll quickly cover the basics:

What is SEO? New to SEO? Start with this quick and easy to understand video about search engine optimization.

Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out!

More SEO Advice For Newbies For more basic but also in-depth advice, our Periodic Table Of SEO Success Factors, shown below, introduces you to all the key concepts you need to know:

You can click on the table to view a larger version of it. You can download a copy to print for easy reference!

Search Engine Land’s Guide To SEO As a companion to the table, Search Engine Land’s Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them.

You can view a condensed version of the SEO Table explained in a quick presentation format here:

Links to the entire guide are shown below (start at the beginning, and each page will take you to the next):

Introduction: Search Engine Land’s Guide To SEO Chapter 1: Types Of Search Engine Success Factors Chapter 2: Content & Search Engine Success Factors Chapter 3: HTML Code & Search Engine Success Factors Chapter 4: Site Architecture & Search Engine Success Factors Chapter 5: Link Building & Ranking In Search Engines Chapter 6: Social Media & Ranking In Search Results Chapter 7: Trust, Authority & Search Rankings Chapter 8: Personalization & Search Engine Rankings Chapter 9: Violations & Search Engine Spam Penalties Chapter 10: Blocking & Search Engine Results More SEO Guides & Books Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here. Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing. There are also a variety of print books you might consider. Here’s our review of some newer books: A Roundup Of Best SEO Books.

Search Engine Land Expert Columns & Daily SEO News Search Engine Land has a variety of columns from expert contributors that cover SEO issues mainly from an in-the-trenches perspective. Browse the SEO Channel for the most recent SEO news stories and expert columns, or sign up to receive all of our SEO related content via email.

Search Engine Land’s SEO Library The SEO Library is an area within Search Engine Land that provides a collection of all stories we’ve written on the topic of SEO. We also have sub-categories, including:

SEO: Blocking Spiders SEO: Blogs & Feeds SEO: Cloaking & Doorway Pages SEO: Domain Names & URLs SEO: Duplicate Content SEO: Flash SEO: General SEO: Image Search SEO: Local SEO: Mobile Search SEO: Redirects & Moving Sites SEO: Spamming SEO: Submitting & Sitemaps SEO: Tagging SEO: Titles & Descriptions SEO: Video Search SEO: Writing & Body Copy Also see our related Link Building category and these sub-categories:

Link Building: Link Bombs Link Building: Linkbait Link Building: Paid Links In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for each of the major search engines:

Google SEO Microsoft’s Bing SEO Yahoo SEO Also within our library is the How To: SEO section, which is devoted to practical tips and tactics about search engine optimization. Don’t forget to subscribe to our free SearchCap newsletter! SearchCap provides a recap of all the day’s SEO-related news from sources all over the Web.

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